PRINTING OF LEAFLETS AND PAMPHLETS
The leaflet or pamphlet – The small, colourful printed matter used both for the fun and the serious, as a warning, in advertising and information and for festive occasions. The leaflet or pamphlet is the medium we encounter the most in our daily lives. Small stands with glittering messages or terrifying warnings can be found in the cinema, at the veterinarian or at the police station. However, a good leaflet must accomplish more than simply being there. A good leaflet is an eye-catcher – and wants to come home with you.
How to create awareness
Ultimately, the goal of a good leaflet is that it is read and perhaps even end up at home on the refrigerator door. However, as with all other communication it is important to consider which fridges you want your leaflet on. The choices that you make in connection with the printing of the leaflet must be in line with the visual impression that your company or organisation stands for and with the audience you want to target. This imposes high quality requirements on the production process in terms of colour editing, print and paper selection.
Paper types and colours
The choice of paper has a high signal value. While some silk paper types emphasise the clearness of the images down to the least detail, uncoated papers give a more rough and matte surface. The good result also depends on the correct colour editing and colour understanding in the printing works or with the print operator. Just as their in-depth knowledge of how the different paper types and colours respond to different printing methods.
What can we help you with?
At Kailow, we have more than 40 years experience in printing leaflets and pamphlets. We print everything from the spectacular, sophisticated leaflet to the more simple, budget friendly one. We are specialists in our field and have an insight into how a good, targeted leaflet looks. Which ultimately determines whether you get your message across.
The good leaflet
- Works as an eye-catcher and appetiser
- Conveys the message briefly and concisely
- Has a simple and clear graphical representation
- Looks great visually – images and colours have been considered
- Targets you personally