Kailow has just started working with the Red Cross, and the first step will be an outdoor campaign for the headquarters intended to profile both the organisation’s work and their events in connection with the Copenhagen Culture Night. Red Cross’ headquarters are located at Blegdamsvej in Copenhagen, between Trianglen and Copenhagen University Hospital, where more than 3,000 people pass by every day to use the Metro, which makes the location an ideal communications channel. Red Cross does not wish to make noise with large banners in the streets, but discreetly add communications to the iconic, architect-designed staircase that forms the front of the headquarters. We look forward to the cooperation which will emphasise a sophisticated use of typography and nudging elements. The Red Cross has performed its meaningful mission for 150 years and, with more than 17 million volunteers across 189 countries, is the world’s largest humanitarian organisation.