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Kailow Insight – Analysis, survey, insight and strategy

Kailow Insight – Analysis, survey, insight and strategy

We study and understand people’s use of communication and marketing in the real world

We are a media, marketing and communications analysis company, that does perform our studies from behind the desk, but get out there where the target audience is in direct contact with marketing and communication products. As human beings, we tend to say one thing and do another. Therefore, the qualitative methods we use help map behaviour rather than opinions and go a bit deeper than merely taking people’s word for it. We observe the target group’s life-world and provide real insight into their needs and desires. We are in opposition to the industry’s current analytical tradition, where the audience often communicate a different reality in surveys than their actual actions express.

Selected insight cases

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