Selected insight cases
Related articles
Article: Here come the true digital natives
We take a closer look at what characterises the new wave of consumers, what distinguishes them from the baby boomer, X and Y generations, and what requirements this places on the future strategies.
POS campaigns – from intuition to insight
How do you create a powerful POS campaign so that customers choose your brand over others? Most people take a very traditional approach to the development of campaigns, but the future is data and customer insight, which will change the impact of POS campaigns in the retail industry.