Perhaps few people think about it, but we are surrounded by infographics. For example, how would you feel about the weather forecast being presented on the screen every night in writing? Most people would probably find that bothersome, as it would take ages to get to the weekend weather. And the clarity of communication is the purpose and backbone of infographics. An infographic translates large amounts of data or text-heavy information, so that the most complex and confusing message becomes easy to decipher and appears interesting and inspiring. Text explains a comprehensive subject, whereas an infographic effectively presents the message and ensures that the information is captured and understood by the majority of the target group.
Social media love infographics
Posts with visual content on social media get on average 94% more views, as 90% of the information we store in the brain is visual. And last but not least, we perceive visual content 60,000 times faster than text. In other words: Visual content hits your audience very quickly, and your messages are perceived significantly faster. And remembered. Kailow’s art directors and communications staff have extensive experience in translating complex texts and data volumes into clear, visual communication in the form of icons, illustrations, sketches, maps and comics. Practically, we familiarise ourselves with the subject and develop a script/Art Work for approval, review and subsequent colouring and finishing. With infographics, you can better animate your customers into buying your product, or communicate effectively, quickly and precisely with your employees, whether online, social media, print or as moving images. Check out a few relevant cases below and read some of the articles we have written on the subject.
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