Find your customers with great content
Content marketing gives you value-based marketing, which highlights your brand – and a 168 percent greater chance of purchase from using this method. Does content marketing sound like a goldmine for your business? It can be, if you understand how to exploit the potential. At Kailow, we help you get started, we give you that push and help you make the necessary strategic decisions prior to implementation. If you also need competent writers to produce the content, of course we can help you with that too.
The major benefits of content marketing
- Creates credibility and goodwill around your brand
- Increases turnover
- Customer loyalty increases
- Gives you a great advantage on Google and social media
We create value and make your brand come alive
When content marketing is such a tremendously effective marketing tool, it is because the modern consumer is far less blinded by clever taglines, striking logos and expensive product marketing. Instead, they want to surround themselves with brands that create added value in everyday life. That is precisely why you should choose an agency that can help you put your business into words and narratives through content. We look at your options and potentials to create content through your specialised knowledge. As a rule, genuinely value-based and target-based content will always create value for your customers – if it is served properly. Your brand will ultimately be stronger, as it represents more than a product to the consumer. It represents a possible knowledge, insight and good stories.
See your customers, so they see you
Strategically, you should adjust your mindset in connection with content marketing. Instead of seeing your customers as buyers, see them as curious users interested in your content. Content marketing therefore requires extra robust knowledge of your customer group that goes beyond their purchase requests and enters their real sphere of interest. It is also important to consider where and when your content is ideal to serve to your followers or readers. Of course, we help study the distribution channels which are the best for you and your customer base. If you can demonstrate your professional skills through good and relevant content and reach out to your customers, you will strengthen your company’s position and appear as indispensable specialists.
We create content that can be felt
Kailow is one of the largest media groups working with strong content across all platforms. We are where your customers are. Perhaps your customer are the kind who shares and likes diligently – perhaps they are not. Either way, we work with solutions that create value for both readers and likers. We believe that good, solid content is still the way to go. We believe that the good text, built on real insights, adds value across generations.