– that create change
When developing campaigns that break with conventions, we combine classic PR strategies with good stories. As an agency, Kailow has a vision to build a bridge between the traditional and the innovative, the analogue and the digital. This means that we work in the tension field between old and new distribution channels. We work around the paradigm of the usual and look instead at the individual task, message and target audience. Our experience tells us that unconventional choices, combined with good, traditional craftsmanship, result in campaigns that not only prompt interest – but also activate those who matter to you.
Kailow’s communication campaigns are characterised by:
A well-defined target audience
A sharply communicated message
Clear visual effects
Surprising instruments in unconventional places
We define your target audience and your reach
When we create communication campaigns and strategies, we always work actively with target audiences. The more knowledge you have about your audience, the greater the chance that we hit the mark. What distinguishes a good campaign from an excellent one is that the target audience is defined. If you lack knowledge of your audience, our Kailow Insight department can help you. The target group obviously has an impact on both the campaign’s content, design and distribution channels. Therefore, a clearly defined target group is essential for good communication.
We combine classic storytelling with modern communication
Based on your target audience, we work strategically and creatively to create a story that can be felt, understood and seen. Originally, Kailow was a graphic agency which got growing pains. Today, we describe ourselves as a web agency, but when we convey your message through audio, images and text, our aesthetic is still classic. At the same time, our status as a web agency means that we are up to date with the new communication channels. We think beyond the press release, and a communication campaign by us might as well go through influencers, social media or public events. We always work actively to create synergy between content, message and audience.
We are your full-service communications agency
Kailow’s competences range broadly. We are not a niche agency, but consider ourselves storytellers who work across media and platforms. Our various departments can manage everything from the classic press release to the innovative video and eye-catching graphics. This means that we can offer you exactly the content and the solutions that suit you. At the same time, our many competences allow us to act agilely when everything is devised, analysed and produced under the same roof. Read our previous cases and see how we work with communication campaigns and videos.