– gets you performing
New visions require rebranding. Rebranding requires careful consideration. At Kailow we work thoroughly with creative solutions that optimise your communication and reestablishes your market. A successful rebranding means that you achieve noticeable results in your business. At the same time, it gets you concrete tools for your future marketing. This is not just an investment in a makeover. It is a full investment in your corporate identity and your future markets. Kailow ensures a rebranding strategy that combines creative, visual elements with storytelling, whether it is merely a ’facelift’ or whether your business faces a major, communicative overhaul.
Rebranding by Kailow
- Identifies problems in your brand
- Rewrites your story and identifies your new core values
- Creates a new visual identity and redesigns key elements
- Writes visual guidelines and prepares design templates
- Prepares a plan for implementation of the new identity
Rebranding that can be felt
With a rebranding, you create results that can be felt. Which pays not just here and now, but also in the long term. A new narrative not only creates new energy in the customer segment, it acts as an engaging and competence-lifting measure for your employees. However, a rebranding with optimal effect requires a proper process. First, we make a decision on where you want to go as a company, and what customers and markets you want to attract in the coming years. Then we map out what it takes to reach these markets and customers. Analytically, we combine customer analysis, competition analysis and self-analysis. The customer analysis examines the purchase motivation among your customers, the competitive analysis looks at your strengths and weaknesses relative to your competitors, while the self-analysis looks at your values and strengths within the company. From the analytical work, we shape both the strategy and the core narrative which define your future identity.
We create results from within and outside
- Competence lift for all employees
- Gives you greater insight and better understanding of your business
- Insight into products, upselling opportunities and markets
- Mapping of your customers’ preferences
- Rebranding guide to choose the right path for your brand
We design your future together
Once the strategy is in place, the design process begins. Your visual expression is a condensation of all the strategic analysis work. Thus, the design represents the company’s image, vision and culture in all parts of your visual expression. Our graphic designers combine classic design tradition with creative, aesthetic and innovative elements. When we design, we always think across platforms and try to find solutions that work in both digital and analogue. Your new identity and narrative as a company will visually affect a wide range of communicative elements, from colours, fonts and expressions to signals, language and tone. Consistency is a keyword when your future identity is to be implemented in your business. Therefore, we help you with a plan for the future that ensures that your makeover will seem natural to the target audience. At the same, of course you get design templates that ensure consistency across platforms and in the use of logo, letterhead and envelopes, sales material, internal material, website, ads and signage.