A little salty, a little sweet and a little retro – the Halifax burger chain has not only thought carefully about how their burger should taste. They also have a well thought out design identity, and their seven restaurants are surrounded by a nostalgic atmosphere. Among other things, this is expressed in the poster decoration. The posters, designed for Halifax, were often the subject of inquiries by the diners. So, it has long been a dream for the two owners to print the posters in larger volumes, in order to sell them. When Halifax contacted us, they did so with a desire for help in bringing a dream to life.
A printed matter must be a safe experience
A big part of the challenge was to fulfil this dream and make it come true. We believe that printed matter has to be a safe experience. That is why at Kailow, we always make sure that the customer is involved throughout the process, from the first trial prints to final poster. For us, printed matter isn’t just piece goods. It is a process where experience and understanding of both printing processes and people is essential. Therefore, we spend time communicating with our customers, and have achieved good results doing so.
Succulent, simple designs
To Halifax, it was important that the beautiful poster designs came into their own. The graphics are well-known for the nostalgic and humorous pen that is reminiscent of classic 1970s aesthetics. In line with the aesthetics, Halifax chose to print their posters on a matte paper. Visually, it creates a beautiful expression, but it takes experience to adjust the selected colour profiles to the paper. Additionally, it requires some reproduction work from the printing works. But in the end, the result is great and means that the posters is well aligned with Halifax’ graphic identity in general.